We’re proud to call the Barossa Valley home. Since 1982, the Ashmead family has been crafting wines that reflect the character, history, and richness of this remarkable region. Nestled in Nuriootpa, just an hour from Adelaide, Elderton Wines is known for producing bold and elegant wines, including our flagship Command Shiraz, from some of the oldest vineyards in the country.
At Elderton, we’ve always believed that wine is best when shared - around the table, at the cellar door, or delivered to your home. That philosophy is at the heart of the Elderton Wine Club. Created to bring the very best of our Barossa-grown wines straight to your doorstep, our Wine Club offers a way to stay connected to the estate and enjoy our wines, wherever you are in Australia.
Whether you’re a long-time collector or just beginning your wine journey, our club is designed to offer both flexibility and value. Choose between fully customizable selections or hand-selected seasonal packs curated by our team.
Let’s dive into how it works and which option might suit you best!
The Elderton Wine Club is a subscription service offering premium wines from South Australia's renowned Barossa Valley. With an option to enjoy a curated selection or build your own pack, you can choose a delivery option which best suits you.
Click here to explore our packs
Build-Your-Own Packs – Choose what you love
If you prefer full control over your cellar, our Build-Your-Own Pack is the perfect choice. This flexible membership gives you the freedom to restock your favorites or explore something entirely new.
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Your Choice of Wines: Mix and match from across both the classic Elderton Wines portfolio and our fresh, modern Small Victories Wine Co. range.
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Your Pack Size: Choose a 6-bottle or 12-bottle allocation.
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Your Frequency: Schedule deliveries quarterly or twice a year to suit your lifestyle.
Ideal for: Wine lovers who know what they like, want to stock up on specific varietals, and appreciate the freedom to tailor every single delivery.
Curated Packs - let us select for you
If you enjoy the thrill of discovering new styles without the hassle of choosing, our Curated Cellar Packs are designed for you. Each season, our Wine Club Manager carefully assembles a selection that showcases the absolute best of our portfolio—featuring new releases, estate favorites, and occasional rare gems from our museum collection.
The Cellar Pack (Available in 6 or 12 Bottles)
A deep dive into our celebrated red wine portfolio, selected from our Estate and Exceptional Sites ranges.
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The 12-Bottle (Dozen) Advantage: Opting for the Cellar Pack Dozen regularly includes highly sought-after museum or special release wines that have been perfectly cellared at the estate.
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Fixed Shipping Dates: Curated packs ship four times a year on a reliable, seasonal schedule: 1 February, 1 May, 1 August, and 1 November.
Ideal for: Collectors who love trying premium, limited-release, or cellared museum back-vintages, completely hassle-free.
Wine Club Perks You’ll Love
No matter which path you choose, all Elderton Wine Club members unlock a premium suite of benefits:
- Member-Only Pricing: Enjoy a 10% discount on the Small Victories, E-Series, Estate Family Vineyards, and Exceptional Sites ranges.
- Complimentary Tastings: Receive one complimentary Exceptional Sites Tasting for up to 4 guests at our historic Nuriootpa Cellar Door.
- Priority Access: Be the first to secure allocations of new vintages and limited museum releases.
- Exclusive Invitations: Gain access to member-only events held at our Cellar Door and masterclasses across Australia.
- Loyalty Progression: Every dollar spent on your wine club subscription contributes toward unlocking the upper tiers of the Elderton Loyalty Program, which features rewards like private concierge services and complimentary stays at the Elderton Guest House.
Let’s Raise a Glass Together
There is no fee to join the club—the only cost is the price of your selected wine pack, and you can easily manage, pause, or skip deliveries directly through your online portal after your first shipment.
Whether you want to build a custom box or let us surprise you with our upcoming seasonal selections, we would love to welcome you to the family.
Click here to explore our packs and join the Elderton Wine Club
Cheers,
The Ashmead family
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