by Allister Ashmead
One thing that Covid has allowed Cameron and I to do, as we’re not travelling to visit interstate and international distributors, is sit down in the same room and think deeply about the winery that we want Elderton to be. We have always cast an unwavering eye over things that we can do better, but this process has been about developing a vision and all-encompassing strategy that leaves little doubt about our aims.
The entire Ashmead family, along with our amazing team, are resolute that this second generational family wine business is continually looking to improve, with an enduring focus on the quality and sustainability of our vineyards and winemaking, and also the experiences available through visiting cellar door.
Our vision is: Winemaking and experience excellence, from distinguished and sustainable estate grown vineyards in the Barossa.
We are now in process of finalising a strategy document that covers every facet of our business, including things such as PR and communication, family, employee empowerment, industry involvement, community and charity – the things that we can do explicitly to make Elderton the most remarkable wine producer in Australia.
Story from our newsletter, the Elderton Buzz – October 2021 edition