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11am - 4pm
by Allister Ashmead
One thing that Covid has allowed Cameron and I to do, as we’re not travelling to visit interstate and international distributors, is sit down in the same room and think deeply about the winery that we want Elderton to be. We have always cast an unwavering eye over things that we can do better, but this process has been about developing a vision and all-encompassing strategy that leaves little doubt about our aims.
The entire Ashmead family, along with our amazing team, are resolute that this second generational family wine business is continually looking to improve, with an enduring focus on the quality and sustainability of our vineyards and winemaking, and also the experiences available through visiting cellar door.
Our vision is: Winemaking and experience excellence, from distinguished and sustainable estate grown vineyards in the Barossa.
We are now in process of finalising a strategy document that covers every facet of our business, including things such as PR and communication, family, employee empowerment, industry involvement, community and charity – the things that we can do explicitly to make Elderton the most remarkable wine producer in Australia.
Story from our newsletter, the Elderton Buzz – October 2021 edition
The Elderton COMMANDERS are our most loyal supporters, and we think they deserve to be a part of a special group. Membership is on an annual basis, updated each financial year.
Elderton customers are invited to be a COMMANDER if they have spent at least $1200 on wine through Cellar Door and the Eldertonian mailing list in the preceding financial year.
Members receive an individually numbered COMMANDER key tag which gives access to some great rewards. An added bonus is that Elderton Commanders has no membership fee.More details
Eldertonians are our friends, our supporters! Being an Eldertonian means you are on our mailing list and can receive our bi-annual Buzz Newsletter, special offers via email and invites to events at Elderton and in your home state.
You can also order wine online, view your past online orders and receive free door to door delivery anywhere in Australia, for orders over $175.Register Now
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